Ngasihlandlo sithile, kwiSixeko se-Ecoousland eyaziwayo, kwakuhlala kukho indalo esithandwayo i-Alex. UAlex wayenomdla ngokunzulu malunga nokukhusela iplanethi kwaye enciphisa inkunkuma kwindawo yakhe. Wayekholelwa ukuba zonke iinguqu ezincinci kwimikhwa yemihla ngemihla inokwenza umahluko omkhulu ekugcineni okusingqongileyo kwizizukulwana ezizayo.
Ngenye imini, njengoko uAlex wahlola izitrato ezixineneyo zePortland ePortland, wakhubeka kwimarike yendawo ebonisa iimveliso ezizinzileyo. Phakathi koluhlu lwezinto, amehlo akhe atsalwa kwangoko kwisibonakaliso esibonisa i-pontusi efihliweyo ye-Pontusi enokuthenga i-Polyester enokuthenga i-Totester enokuthenga.
Iingxowa ezinokuphinda zisebenze kwi-procerry tote ye-Totery yenziwa kwilaphu eliqinileyo neliqinile kwaye libonisa ukhetho oluqinileyo noluthembekileyo lokuthwala iimpahla, iimpahla, okanye izinto ezibalulekileyo zemihla ngemihla. Uyilo lwabo olusongelekileyo lwenza ukuba basebenzise kwaye bagcine, ngelixa izixhobo zabo ze-Eco-zabenza bathathe ukhetho oluzinzileyo kubathengi abazinzileyo abanjenge-alex.
Imnandi yokufumana kwakhe, uAlex enqwenelekayo kumthengisi wentengiso ukuba abuze malunga ne-eco-frieds ye-ecomes yokukhuthaza ukupasa iingxowa ze-tepertic ezikhoyo. Wayesazi ukuba umzi wayo ngokusingqongileyo ngokusingqongileyo ngokusingqongileyo kunye noluntu banokulixabisa ithuba lokukhuthaza uzinzo ngelixa benciphisa ukusetyenziswa kweplastiki.
Ukusukela ngala mhla kwi-Alex Reciecter Polycuster Totermarket Ingxowa yeTote yaba yinto yakhe yokufikelela kuyo yonke ihambo yonke yokuthenga ijikeleze isixeko. Enoba uGqibezela imveliso ye-organic kwimarike yomlimi, ukhetha iimveliso zalapha ekhaya kwivenkile yegrocery, okanye ukhangela iimpahla ezizinzileyo kwii-boutees zasekuhlaleni, i-Tote yakhe enokuphinda isebenze ihleli ecaleni kwakhe, ilungele ukuthwala nantoni na ayifunayo.
Kodwa kungekudala uAlex wafumanisa ukuba imizamo yakhe yokwamkela uzinzo yayinganeli nje kwiindlela zakhe zokuthenga. Njengoko wayenekratshi neqhayiya lakhe lokuthenga kwamanzi anokuthenga i-Polyester efikelela kwidolophu, ngakumbi nangakumbi abantu baqala ukubuza malunga neengxowa zabo ze-tote. Kwaye ke, ukuzibophelela kuka-Alex kuZinzo nokusingqongileyo kunye nendawo yokusingqongileyo kubekiwe abathengi abaziisimo esisingqongileyo ePortland, kodwa malunga nokwenza ifuthe elongezelelekileyo kwiplanethi esisabelana ngayo.